The American Italian Delicatessen
Blowing a breath of fresh, soothing air into an Italian deli

Visual identity and packaging system for a beloved local deli shop serving Los Altos since 1956.

The objective is to build a cohesive brand image and establish a line of rejuvenated product packaging for their renowned in-house smoked beef and freshly baked bread.

Michael Du

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Michael Du
San Francisco, CA