Packaging and visual identity that establishes Shimano fishing tackle as a unique new concept in outdoor sports.

For a company that promotes an active lifestyle, Shimano aims to bring the beauty of nature closer to people. The sapphire blue packaging emphasizes the product's basis in open water, and features a picture of the product, showing exactly what is inside the box. The graphics are distinctive and stand apart from other fishing gears on the store shelves, introducing Shimano as a true innovation in its product category.